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lomoarts.com
Client: Bright by Sally
Scope: Brand Identity, Strategy & Packaging
Simplicity, elegance, innovation!
Lomoarts was engaged by the Bright by Sally team to develop a purposeful detergent brand centered on hygiene, protection, and everyday cleanliness. Founded in response to the heightened need for antibacterial care during the COVID-19 era, Bright by Sally continues to champion safer, healthier living.
Our role involved crafting a clean, trustworthy identity and visual system that reflects freshness, protection, and reliability. Through thoughtful design and clear messaging, we positioned Bright by Sally as a modern hygiene brand committed to fighting bacteria while promoting confident, everyday use.
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